IDX Search engine optimization (SEO) is the key to a successful real estate website and is a must for lead generation. We have seen many agents invest thousands into IDX systems that are never found by real estate buyers and sellers. It is imperative that real estate agents utilize some type of marketing in order to achieve success. Real estate is undoubtedly one of the hardest markets to compete in as the real estate industry adapts online. As content is optimized and link building is deployed an agent can expect to see huge increases in traffic. The key behind SEO is consistency and longevity. Start with a comfortable budget and slowly build over time. Galtlinedesign will help mold a SEO strategy that works for you. Each client has different needs and past experiences and it is important to tailor a strategy that will work over years and not months. In addition to SEO one might want to roll out a PPC ( pay per click ) campaign. SEO gives the best ROI vs PPC campaigns however PPC can drive traffic to your site overnight.
Onsite Optimization: Google uses dozens of onsite factors to determine who is ranking first and who is ranking last. Onsite optimization involves looking at things such as meta tags, title tags, content, keywords, image tags and markup. We will review your site from the front page and community pages to make sure your content is optimized. Simply optimizing content can drive your website up a few spots. If you are moving from position 6 to 4 it could mean a huge increase in traffic.
Back linking: Back linking is the process of creating relevant inbound links to your site. We use various scores and techniques to create high quality back-links to your site so that Google sees you as a credible site. As a result your site will rank very well. This is a very important aspect of SEO and must done spot on or back links could adversely effect your rankings. We follow all the latest Google algorithm changes and adapt to the market as soon as possible.
Monitoring and making adjustments: Each month we will be sending you a detailed report on your current rankings and keywords. We analyze various factors such as your competition, Google Webmaster tools, Site Speed and various other factors to fine tune your campaign to make sure we are on target to achieving your goals.