What is an Indexable IDX and why are so many agents talking about it ?
Search engine optimization relies on content being indexed in search engines. These content pages create back links to your site and boost your overall SEO strategy. If the content page is optimized for a specific keyword or words you have a better chance of being found for those keywords. Indexable IDX or Indexable properties is a way of optimizing each property details page. The process includes on page factors such as H1 tags, alt tags, custom meta data including – custom title tags, keywords, description, and SEF URLS. By creating these highly targeted property pages it is possible to get many MLS listings indexed in search engines. As a result a webs sites property pages may be served up on page 1 for MLS number or address searches.
Indexable dynamic generated pages is not a new technique. E-commerce companies have been using it for many years to get product pages indexed in search engines. In the real estate industry it has been used for many years as well , and currently it is one of the hottest trends circulating. The bottom line indexable IDX pages work and can generate many leads. However don’t expect to be listed on page 1. Keep in mind a SEO marketing strategy must be in place to have overall success. Building relevance and page rank is still very important.
Indexable properties should be a small part of a SEO strategy and shouldn’t be the strategy. Many agents rush out to buy an indexable IDX hoping for a miracle. The key behind having a successful real estate website is having a balanced approach. Integrating a feature rich IDX system along side a long term SEO campaign.
An Indexable IDX system can generate hundreds of leads without much effort. Google sees your site as generating the page rather than it being generated on an IDX company. With the proper authority on a site and the correct markup on details pages an agent can expect to get hundreds of leads via MLS # and address searches via Google and other leading search engines.