What is lead tracking and why is it so important ? A tracking system gives an agent or broker the ability to qualify leads by tracking the clients actions online.  When a user signs on to your website it is important to know which properties interests them the most . If the client is saving and tracking various price ranges you might want to flag the lead as a c or d prospect.  However, if your client is logging in several times a day and looking at the same price properties in a certain area, you might want to follow up with him or her and flag the lead as an A prospect.  A tracking system will save an agent or broker time and will help prioritize the leads that come in on a daily basis.  SMS notification can be added which will alert you by text message.