What is Indexable Properties and why are so many agents talking about it ?

Search engine optimization relies on content pages being indexed in search engines. These content pages create back links to your site and boost your overall SEO strategy. If the content page is optimized for a specific keyword or words you have a better chance of being found for those keywords. Indexable IDX or Indexable properties is a way of optimizing each property details page.  The process includes on page factors such as H1 tags, alt tags, custom meta data including – custom title tags, keywords, description, and SEF URLS. By creating these clean pages it is possible to get many MLS listings indexed in search engines.  As a result your site may be served up on page 1  from a MLS number or address search.

Does it Work ?

Indexable dynamic generated pages is not a new technique. E-commerce companies have been using it for many years to get product pages indexed in search engines. In the real estate industry it has been used for many years as well , and currently it is one of the hottest trends circulating. The bottom line – indexable pages work and can generate many leads.  However don’t expect to be listed on page 1.  Keep in mind you still need to have an SEO marketing strategy in place. As more agents adopt indexable properties you will start to notice competition. In fact over the last year many of the same address searches that once showed 10 pages now show over 150. Overall it is important to have built relevance and page rank in order to see big results from indexable properties but this is not always the case.

Indexable properties should be a part of your SEO strategy and shouldn’t be the strategy. Many agents are rushing out just wanting indexable properties not realizing that it should be one part of your overall SEO strategy.  The best advice that we can give to agents is to buy into a system that offers indexable properties but also offers other important features. Galtlinedesign offers indexable properties, along with many other important features that can help you achieve success . In addtion our systems can be customized 100 percent to meet your needs.

Learn about how a site-map can help you with indexable properties.